Materialism is Lame

The search takes me beyond the material.  Materialism is Lame. It is so lame that people are convinced that they become cool because of what they purchase. Truthfully, there is no 'they' because we all, at some point, held tight to the notion that what was purchased could provide meaning-that it would make us cool. Damn, when did  cool become so much about conforming? Capitalistic conformity has us all spending so much time trying to capture 'cool.' Cool is not easy. Because we think we can purchase cool or that, by rejecting all, we become 'cool by rejection.' Not realizing that even in all that we reject, we still wish to be thought of as cool.